REO Runabout: the T4X work truck, T4C crew cab and S4C family SUV

Reserve $25
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Built Like It Used To Be.

Reserve · $25

$25, refundable. A place in line, not an order.

T4C $25,000T4X $21,500S4C $28,500
Concept scene: sealed REO shipping containers on platforms in the West Texas desert. The trucks are revealed November 16.

Work truckTwo seats, two doors and a steel drop-side flatbed.

Starting estimate$21,500

Reserve the T4X · $25

$25, refundable. A place in line, not an order. *Prices are starting estimates.

Sealed until November 16. The trucks are revealed then.

Introducing the Runabout

One frame. Three trucks.

The Runabout T4X in black silhouette, side on, a line of light along its top edge. Revealed November 16.

T4X

Work truck

Two seats, two doors and a steel drop-side flatbed.

Seats
2
Doors
2
Signature
Steel drop-side flatbed

Starting estimate$21,500

Reserve the T4X · $25
The Runabout T4C in black silhouette, side on, a line of light along its top edge. Revealed November 16.

T4C

Crew cab

Five seats, four doors and a bed. The extendable tailgate makes it longer when the load is.

Seats
5
Doors
4
Signature
Extendable tailgate

Starting estimate$25,000

Reserve the T4C · $25
The Runabout S4C in black silhouette, side on, a line of light along its top edge. Revealed November 16.

S4C

Family SUV

Six seats, four doors and a side-facing jump seat.

Seats
6
Doors
4
Signature
Side-facing jump seat

Starting estimate$28,500

Reserve the S4C · $25

Shared by all three

Frame
Body-on-frame
Drive
Mechanical 4WD
Engine
Gas I4
Transmission
Six-speed manual or automatic

Specs are engineering targets, subject to final validation.

Where we're going.

  1. You are here

    SINCE JUN 16, 2026

    Reservations open.

    $25 holds your place in line. Refundable until you sign a Purchase Agreement.

  2. You are here

    NOV 16, 2026

    Designs revealed.

    All three Runabouts, out in the open.

  3. You are here

    2027

    Pilot builds.

    Pre-production trucks, built for testing and validation.

  4. You are here

    2028

    Order book.

    Reservation holders are invited to configure and order, roughly in the order reservations were placed.

  5. You are here

    LATE 2028 / 2029

    First deliveries.

    The first trucks reach their owners.

Timeline targets, subject to change

Gear

Shop all

The five-minute truck.

Bumpers, door cards, headliner and trim come off in under five minutes with common tools. The Runabout is designed to be fixed by whoever owns it.

  • Front bumper
  • Rear bumper
  • Door cards
  • Headliner
  • Trim

Times are targets with common tools.

  • NO PARTS-PAIRING

    No part is software-locked to your VIN. In writing.

  • $30 SCANNER

    Diagnostics in plain English on a $30 scanner.

  • 20-YEAR CATALOG

    A public parts catalog, at published prices, guaranteed for 20 years.

  • NO SUBSCRIPTIONS

    No feature locks. What you buy is what you own.

How ownership works

An old name. The same idea.

The Runabout is named after R.E. Olds' 1901 Curved Dash Runabout.

  1. 1901 The Runabout.

    It's widely credited as America's first mass-produced car.

  2. 1905 R.E.O.

    The first REO cars roll out of Lansing, Michigan, in 1905.

  3. 1915 The Speed Wagon.

    It's widely considered an ancestor of the modern pickup truck.

  4. 1975 Lights off.

    In 1975 REO's Lansing works close, seven decades after the first REO.

  5. 2026 REO returns.

    The REO name comes back, this time in Dallas, Texas.

Thanks to the R.E. Olds Foundation, the R.E. Olds Transportation Museum and the REO Club of America for supporting the revival of this historic brand.

$25, refundable. A place in line, not an order.

The full story

Rep the revival.

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Tees and hats

The Classic Tee folded on a steel table, the REO wordmark on the chest.
A man leaning on a workbench in a garage, wearing the Classic Tee.

AP-01

Classic Tee

$35

First-run REO tee for the people bringing simple trucks back.

Size
Classic Tee, $35

The Classic Snap Back on a steel table: black, flat brim, the woven Built Like REO patch.
A man in a garage workshop, arms crossed, wearing the Classic Snap Back.

HW-01

Classic Snap Back

$35

Structured black snapback with the REO mark up front.

One size

Classic Snap Back, $35

The Tech Snap Back on a steel table: black, curved brim, perforated sides, the REO Trucks 1905 patch.
A woman in ranch country at sunset wearing the Tech Snap Back.

HW-02

Tech Snap Back

$35

Lightweight technical cap for shop days, trail days, and long hauls.

One size

Tech Snap Back, $35

The Camo Snap Back on a steel table: duck camo, a braided rope over the brim, the REO mark in tan 3D puff.
A man at the edge of a marsh at sunrise wearing the Camo Snap Back.

HW-03

Camo Snap Back

$35

Duck camo 5-panel with a braided rope, laser-cut vents and a 3D puff REO mark. Waterproof.

One size

Camo Snap Back, $35

Pearl snaps

The Traveler Short Sleeve Snap on a hanger against a black wall: black, white pearl snaps, the REO mark on the left chest.
A man leaning on a ranch fence at golden hour, wearing the Traveler Short Sleeve Snap.

AP-02

Traveler Short Sleeve Snap

$109

Light stretch pearl snap with UPF 50+, back vents and a hidden zip pocket. Made in Dallas. REO mark embroidered on the chest.

Size
Traveler Short Sleeve Snap, $109

The Traveler Long Sleeve Snap on a hanger against a black wall: black, white pearl snaps, the REO mark on the left chest.
A man in a workshop by an open door, wearing the Traveler Long Sleeve Snap, sleeves rolled.

AP-03

Traveler Long Sleeve Snap

$119

The Traveler with long sleeves: light, stretchy, UPF 50+, a hidden zip pocket. Made in Dallas. REO mark embroidered on the chest.

Size
Traveler Long Sleeve Snap, $119

The Rambler Long Sleeve Snap on a hanger against a black wall: black twill, black snaps, the REO mark on the left chest.
A man in a workshop by an open door, wearing the Rambler Long Sleeve Snap.

AP-04

Rambler Long Sleeve Snap

$129

Easy-care cotton twill made for cold weather, with black snaps and a trim western cut. Made in Dallas. REO mark embroidered on the chest.

Size
Rambler Long Sleeve Snap, $129

The Snap Kit: the Traveler Short Sleeve Snap with the Classic Snap Back.

The Snap Kit

Pick your snap. Add a hat.

From $139$5 off when bought together

Any of the three pearl snaps with the Classic or the Tech Snap Back.

Build the kit

All sales final. No returns or exchanges, including for size. Damaged, defective or wrong items are covered by our 30-Day Limited Warranty. U.S. shipping only. Merch is a separate purchase and never affects your reservation or your place in line.

Shipping and returns
Also covered byAll 19 stories
Autos

In the news

· Brendan McAleer

The Man Who Designed the McLaren P1 Is Styling REO's Affordable Trucks

A designer with a supercar résumé signs on to style REO's affordable lineup.

Design Read on Car and Driver (opens in a new tab)

· Greg Potts

This startup wants to build small, manual ‘Ameri-Kei’ trucks in Texas for $21,500

A Texas start-up plans small, manual, body-on-frame trucks, sold direct from $21,500.

News Read on Top Gear (opens in a new tab)
Story 1 of 2

· Fred Smith

Affordable U.S.-Based Truck Start-Up REO Hires Designer Frank Stephenson, Who Penned Ferrari’s F430

REO brings in the studio behind the modern MINI and the Maserati MC12 to shape all three Runabouts.

Design Read on Road & Track (opens in a new tab)
Story 2 of 2

· Lucas Bell

Texas-Based REO Industries Aims to Sell a U.S.-Made Tiny Truck for $21,500

REO's CEO on the Ameri-Kei idea, gas engines, manual gearboxes and an open approach to ownership.

Interview Read on Road & Track (opens in a new tab)

· Brian Potter

The Legendary Designer Behind The McLaren P1 Is Working On New REO Trucks

frankstephenson design takes on the T4X, T4C and S4C, built around reliability and repair.

Design Read on Motor1 (opens in a new tab)

· Steven Cole Smith

The Story of the Small Truck: Past, Present, and Future

Where the small American truck came from, why it went away, and where a new REO fits in.

Feature Read on Hagerty (opens in a new tab)
Story 1 of 2

· Jacob Oliva

McLaren P1 Designer Takes On REO's Boxy $21,500 Trucks and SUVs

A work truck, a crew cab and an SUV, shaped around repairability and a long service life.

Design Read on Autoblog (opens in a new tab)
Story 2 of 2

· Karl Furlong

America’s New $21,500 Mini Gas Truck Has A Manual And 600-Mile Range

A small gas pickup with a manual, a 600-mile range target and a price below Slate's.

News Read on Autoblog (opens in a new tab)
Story 1 of 2

· Brad Anderson

The Man Who Designed The McLaren P1 Penned Three New REO Models

Three simple, body-on-frame REO models, styled by a supercar designer around the right to repair.

Design Read on Carscoops (opens in a new tab)
Story 2 of 2

· Brad Anderson

A US Startup Wants To Sell You A $21,500 Ameri-Kei Pickup With A Manual

The Ameri-Kei lineup, a manual gearbox, a Texas build plan and a $25 refundable reservation.

News Read on Carscoops (opens in a new tab)
Story 1 of 2

· Jason Torchinsky

REO Announced The Designer For Their Upcoming $21,500 Pickup Truck And It's The Mind Behind The New Mini And The Ferrari F430

The designer of the modern MINI and the Ferrari F430 signs on to draw REO's $21,500 truck.

Design Read on The Autopian (opens in a new tab)
Story 2 of 2

· Jason Torchinsky

REO Says It Will Build A $21,500 Truck For The Masses, I Spoke To The CEO To See If They’re Legit

The Autopian interviews REO founder and CEO Zach De Bernardi about the Runabout lineup, the $21,500 starting estimate, and the case for a simple, repairable truck.

Interview Read on The Autopian (opens in a new tab)
Story 1 of 2

· Evan Williams

Texas Truck Undercutting Slate Gets A Boost From Supercar Royalty

Frank Stephenson joins the Texas pickup that aims to come in under Slate on price.

Design Read on CarBuzz (opens in a new tab)
Story 2 of 2

· Evan Williams

A Historic Name In American Trucks Wants To Build A New $21,500 Pickup

An old American truck name comes back with a gas lineup and a right-to-repair pitch.

News Read on CarBuzz (opens in a new tab)

· Chris Chin

Slate Isn’t the Only Startup Trying to Build an Affordable New Pickup

REO joins Slate in chasing an affordable new American pickup, this one with gas power.

Feature Read on Gear Patrol (opens in a new tab)

· Alina Moore

REO's $21,500 Truck Proves Enthusiasts Are Done Waiting for Toyota

Early reservations, read as proof that buyers still want a simple, affordable pickup.

Opinion Read on HotCars (opens in a new tab)

· Michael Satterfield

REO Runabout: The Mystery Dallas Startup Promising A $21,500 Barebones Truck

A look at REO's return, the Runabout concept, and the case for a simple gas-powered truck.

Feature Read on The Gentleman Racer (opens in a new tab)
AutosStory 1 of 2

· Andre Nalin

Texas-based REO Hires McLaren P1 Designer For Affordable Truck Lineup

Why the studio behind a million-dollar hypercar is now drawing a $21,500 work truck.

Design Read on Yahoo Autos (opens in a new tab)
AutosStory 2 of 2

· Andre Nalin

Texas Startup Wants To Build A Tiny, Affordable American Pickup

The historic name, the compact hardware, and a simple gas truck priced for regular buyers.

News Read on Yahoo Autos (opens in a new tab)

← → to browse · Esc to close · Each story opens on the outlet's own site

Fair questions.

You're handing $25 to a company that hasn't shown you the truck yet. Here's what we'd want to know.

Straight answers
08
Refundable, any reason
$25
Design reveal
11.16

Read the Reservation Agreement

$25, refundable. A place in line, not an order.

Is my $25 refundable?

Yes, any reason

Yes. It's fully refundable, for any reason, until you sign a Purchase Agreement. Cancel in your account and we refund the full $25 to the card you paid with. You can also email hello@reotrucks.com. Refunds usually take 5 to 10 business days to show up, depending on your bank.

When do trucks ship?

Targets, not promises

These are targets, not promises. Designs revealed November 16, 2026. Pilot builds in 2027. Order book and configurator in 2028. First deliveries in late 2028 to 2029. If a target moves, this page moves with it.

Is the $21,500* starting estimate the final price?

No, an estimate

No. It's the starting estimate for the T4X. The T4C starts at an estimated $25,000* and the S4C at $28,500*. Your final price is set when you configure your truck and sign an Order Agreement, and the Purchase Agreement adds taxes, delivery and any fees. If you buy, your $25 goes toward it.

Can I change my model, or not pick one yet?

Yes, any time

Yes to both. Choose T4X, T4C, S4C or Still deciding when you reserve, and switch any time in your account. Switching doesn't change your reservation number. One $25 reservation holds a place for any of the three.

How does my place in line work?

Roughly in order

Every reservation gets a number or a code, set in the order reservations are placed. When the order book opens, targeted for 2028, we invite reservation holders to configure and order, roughly in that order. Positions are approximate and not guaranteed, and a reservation is not an order. Buying merch doesn't move it. Section 10 of the Reservation Agreement spells it out.

How much can it carry and tow?

Platform targets

The platform targets are 2,500 lb of payload and 4,500 lb of towing, for the frame and drivetrain all three Runabouts share. They're engineering targets, not final figures. Each model's final numbers come with validation.

Why gas?

Fills up anywhere

Because gas refuels in five minutes in every town in America, and every mechanic already knows how to fix these engines. More than 9 in 10 new vehicles sold in the U.S. in the second quarter of 2026 still burned gas, counting hybrids. Other powertrains can come later, once they're proven and cheaper. Late on purpose.

Who's behind REO?

Dallas, Texas

REO Industries, Inc., a Texas corporation based in Dallas, led by founder and CEO Zach De Bernardi. Our design partner is frankstephenson design, the studio of Frank Stephenson, whose work includes the modern MINI, the Fiat 500 and the McLaren P1. The REO name goes back to 1905, when Ransom E. Olds began building REO cars in Lansing, Michigan. Write to hello@reotrucks.com, or REO Industries, Inc., 9041 Garland Rd PO 2, Dallas, TX 75218.

Didn't see yours?Ask us directly. Good questions end up on this list.

hello@reotrucks.com

*Prices are starting estimates.

The REO logo as a monument of weathered steel letters in the West Texas desert at night, under the Milky Way.

$25, refundable

Put your name down.

Hold your place in line for the Runabout. Switch models any time in your account. Cancel before you sign a Purchase Agreement and the $25 comes back. If you buy, it goes toward the truck.

Pick a truck, switch any time

$25, refundable. A place in line, not an order.

  • Not an order
  • No obligation to buy
  • Secure checkout by Stripe

*Prices are starting estimates.